The Hawai'i Community Foundation (HCF), on behalf of the Hawai'i Tourism Authority (HTA), is administering the Kūkulu Ola and Aloha 'Āina programs. The HTA is committed to reinvesting in Hawai'i's most cherished resources, its people and places, and for nearly two decades has successfully met that goal through these two funding opportunities. Today, these two programs represent HTA’s strategic focus on funding community-based programs and incorporating new destination management plans that align to a shared desire to mālama Hawai'i.
Destination Management Action Plans
The Hawai'i Tourism Authority (HTA), in partnership with the four counties and respective visitor bureaus, have developed community-based Destination Management Action Plans (DMAPs) that aim to rebuild, redefine and reset the direction of tourism over a three-year period. Each county plan was guided by an island-based Steering Committee that collaborated with the community, visitor industry, and other key sectors. The input provided helped to identify areas of need and to build actionable solutions aimed at improving the lives of residents and enriching communities across the state.
The Kūkulu Ola and Aloha 'Āina programs are aligned with the Strategic Plan and plays a key role in helping to meet the DMAP action items found in each county plan. Applicants should read through their respective county DMAP that aligns best to the project or program being proposed for funding support. County-specific DMAPs can be found on HTA’s website with six to 10 overall anchor actions for each island accompanied by sub-actions, timelines, and roles of stakeholders and agencies that are responsible for implementation.
Kūkulu Ola Program
The purpose of the Kūkulu Ola Program is to seek community-based projects and programs that honor and perpetuate the Hawaiian culture and community. The Kūkulu Ola funds support programs that help honor and preserve the Hawaiian culture; demonstrate collaborative efforts with a high degree of community support and involvement; strive to nurture the culture by creating unique experiences and activities that are respectful and accurate; and support cultural practitioners, craftsmen, musicians, and other artists within the sector.
Kūkulu Ola Program Awardees
Total distributed: $1,350,000
Grants Awarded: 30
Multiple Islands
Maui
Lāna'i
Lāna'i Culture & Heritage Center >> Hana Ka Lima
O'ahu
Kaua'i
Aloha 'Āina Program
The Aloha 'Āina Program seeks to fund community-based projects and programs that work to respect, enhance, and perpetuate Hawai'i’s natural resources. The Aloha 'Āina funds support programs that improve value-added amenities at natural resource sites; explore innovative means to repair, maintain and improve Hawai'i's natural resources; increases collaboration among government agencies, the visitor industry, and the community; and raise awareness of commercial operators, information providers, and others regarding the responsible use of natural resources.
Aloha 'Āina Program Awardees
Total distributed: $1,350,000
Grants Awarded: 31
Multiple Islands
Kupu >> Kupu Ho'okupu Center Mālama 'Āina Program Islands Served: Statewide |
Hawai'i Forest Institute >> Mahalo 'Āina Discovery Forest Projects Islands Served: Hawai'i Island, O'ahu |
Hawai'i Island
Maui
Moloka'i
O'ahu
Kaua'i
For questions, please email hta@hcf-hawaii.org